According to the 2013 Arbitron Out-of-Home Advertising Study, consumers are spending even more time out - more than 89% of U.S. residents aged 18 or older are exposed to Outdoor advertising each day. Outdoor advertising reaches consumers 24/7 during their daily commute, on their lunch breaks and throughout shopping trips. In fact, out-of-home advertising is often the last message a consumer receives before making a service or buying decision - so you can see how impactful outdoor advertising really can be!
Today’s consumers are increasingly mobile - 70% of their waking hours are spent away from home and with out-of-home ads whether in their cars, riding mass transit, on foot or at the point-of-sale. Nearly three-quarters of outdoor viewers shop on their way home from work; more than two-thirds make their shopping decisions while in the car and more than one-third make the decision to stop at the store while on their way home - all times when outdoor advertising has the opportunity to influence purchasing and service decisions.